Mastering green claims: Ensure accuracy and build trust
Emily Hare, Valpak Waste & Resource Traceability Manager, highlights how it’s important for businesses to align their environmental claims with the Green Claims Code to avoid misleading consumers and being accused of greenwashing. She explains how businesses can substantiate green claims using evidence such as lifecycle assessments and packaging analysis while adhering to principles of transparency and fairness. She also discusses the legal implications of false claims and outlines Valpak’s services to help businesses validate their sustainability efforts.
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