Sainsbury's

Sainsbury’s has over 100,000 product lines, many of which change from year to year. In line with their CSR policy, they joined other major grocery retailers and brand owners in signing up to Courtauld Commitment 1, a voluntary commitment to reduce household waste through packaging reduction.

Solution

As one of the first signatories, it was imperative that Sainsbury’s started work to understand how to select products for packaging reduction projects.

Sainsbury’s already use Valpak’s Data Management Service to assist them with their packaging data submission. Knowing that Valpak were able to provide expertise in the field of packaging data analysis, Sainsbury’s turned to them for help with meeting their Courtauld Commitment 1 targets.

Using our extensive packaging database, Valpak were able to produce comprehensive reports for Sainsbury’s to identify:

• changes to packaging
• best in class packaging
• overly packaged goods

Courtauld Commitment 1 was a voluntary commitment to reduce household waste through packaging reduction. In September 2010, results showed that 1.2 million tonnes of food and packaging waste were avoided across the UK between 2005 and 2009 as a result of this commitment.