Turning red to green: How the RAM can help you reassess your packaging
In this blog, we explain who needs a UK packaging recyclability assessment and how to improve red rated packaging to meet RAM and pEPR requirements.
Read MoreEnsuring your business meets the requirements of the Recyclability Assessment Methodology (RAM)
It assesses each packaging component based on its compatibility with current recycling infrastructure, including collection, sorting, and reprocessing capabilities. The methodology assigns a Red, Amber, or Green (RAG) rating to each component, which influences the fees producers pay under the packaging Extended Producer Responsibility (pEPR) regulations.
Your business will need to apply the Recyclability Assessment Methodology (RAM) to its packaging if:
Producers are required to assess the recyclability of their packaging using the RAM framework. The RAG rating assigned to each packaging component determines the EPR fees:
This system incentivises producers to design packaging that is more easily recyclable, aligning with sustainability goals and potentially reducing compliance costs.
The RAM primarily affects large producers that supply household packaging.
These producers are obligated to assess each packaging component separately and report the recyclability data, twice a year, as part of their packaging Extended Producer Responsibility (pEPR) compliance.
Small producers may not be directly obligated but are encouraged to adopt similar practices to promote sustainability.
We offer comprehensive support to businesses navigating the complexities of the RAM and pEPR compliance:
We go beyond compliance to provide businesses with industry-leading support in navigating the Recyclability Assessment Methodology (RAM) and packaging Extended Producer Responsibility (pEPR) requirements. Our expertise, vast data resources, and tailored services set us apart, ensuring that your business stays ahead in sustainability and compliance:
Stay aligned with UK Packaging Regulations and Extended Producer Responsibility requirements. Our Packaging Compliance Service helps you understand your obligations, submit accurate data and avoid penalties while supporting your journey from red to green RAM classifications.
Find out more...Explore packaging changes before you commit. Our What If Modelling service forecasts the financial and compliance impact of material swaps, design changes or supplier adjustments, helping you make informed decisions under the Recyclability Assessment Methodology.
Find out more...Understand how your packaging performance compares to industry standards. We benchmark your materials, formats and recyclability scores against market peers to identify improvement opportunities and accelerate green rated outcomes.
Find out more...Work directly with our packaging technologists to review materials, formats and design choices. We provide practical, technically robust guidance to improve recyclability, optimise costs and enhance RAM scoring.
Find out more...Reduce material use without compromising performance. Our Packaging Efficiency Assessment identifies opportunities to lightweight, redesign or streamline packaging formats to improve environmental impact and support greener classifications.
Find out more...Access cutting edge packaging innovation through ThePackHub’s Innovation Zone and Patent Zone. We identify forward thinking materials and formats, then assess their suitability against RAM, PPWR and eco modulation criteria to ensure innovation strengthens compliance, not risk.
Find out more...Gain a comprehensive view of your packaging’s environmental impact. Our Life Cycle Assessment evaluates emissions and resource use across the full product lifecycle, supporting data driven sustainability decisions.
Find out more...Measure and manage the carbon impact of your packaging. We calculate emissions at material and product level, enabling you to reduce carbon exposure and align with broader climate and compliance strategies.
Find out more...The RAM aims to standardise the evaluation of packaging recyclability, ensuring that producers are accountable for the environmental impact of their packaging and are incentivised to design more recyclable products.
The RAG rating system directly influences the fees producers pay under packaging EPR regulations. Packaging rated as Red incurs higher fees due to its recyclability challenges, while Green-rated packaging benefits from lower fees, encouraging the use of recyclable materials.
Producers must comply with the Recyclability Assessment Methodology (RAM) from the H2 2025 packaging EPR submission period onwards. RAM assessments must be completed and submitted alongside household packaging data from this reporting period.
A temporary relaxation applied to H1 2025. Under Regulatory Position Statement (RPS) 350, published on 27 June 2025, regulators confirmed they would not take enforcement action where RAM assessments were not submitted with H1 2025 household packaging data by the 1 October 2025 deadline.
From H2 2025, full RAM compliance is required.
Currently, only large producers are required to assess their packaging using the RAM. However, small businesses are encouraged to adopt these practices to enhance sustainability and prepare for potential future regulations.
Improving packaging recyclability involves selecting materials compatible with existing recycling systems, simplifying designs to reduce complexity, and avoiding materials that are difficult to recycle. But recyclability is just one piece of the puzzle.
Our expert Packaging Technology Consultancy service goes further, helping businesses assess, refine, and enhance their packaging strategies to lower pEPR costs and achieve a green RAG rating. Whether you’re looking for a basic recyclability assessment, detailed material analysis, or a full packaging redesign, we offer tailored solutions to meet your goals.
Our team of expert consultants can also provide advanced support through:
For bespoke advice and to keep your business at the forefront of sustainable packaging, contact us today or visit our Packaging Analysis services webpage to learn more.
There is currently no official RAM template from Defra. However, producers must base their assessments on Defra’s published guidance, which includes:
These resources help assign accurate Red, Amber, or Green (RAG) ratings based on how packaging is treated within UK recycling systems.
RAM reporting requires more detailed data and introduces a new recyclability assessment step, both of which can be time-consuming and complex. Our streamlined RAM Data service reduces this burden:
We offer three service levels to suit your business’s needs, from full support to light-touch verification. Packages are tailored based on the data you have, and the level of reporting accuracy or cost forecasting you require. Enquire to find out more.
Packaging that includes additional components such as labels, tamper-evident features, or colourants must be assessed based on its real-world recyclability within the UK waste system. The assessment considers the packaging in its typical form when presented for recycling by consumers.
RAM assessments must reflect how the packaging is typically placed on the market and disposed of, ensuring the classification aligns with practical recyclability outcomes.
Technical packaging formats must be assessed in line with how they are managed within UK recycling infrastructure. These formats can present specific recyclability challenges:
If a component cannot be easily separated by hand, it should be assessed based on the predominant material type. The recyclability rating should reflect how the packaging is most likely to be presented and processed within UK recycling systems.
In all cases, producers must retain clear, evidence-based justification for the assigned RAG rating as part of their packaging EPR submission records.
Packaging that falls under the scope of the Deposit Return Scheme (DRS) does not require a separate RAM assessment. These items, such as certain beverage containers, are managed through a different recovery pathway and are not subject to the RAM RAG-rating requirements.
However, it is important for producers to identify and separate DRS-eligible packaging from other packaging formats in their data submissions. While DRS packaging is excluded from RAM reporting, it remains subject to wider pEPR (packaging Extended Producer Responsibility) obligations and must still be accounted for in total packaging data.
Get in touch today to see how Valpak can support your packaging sustainability journey.