An Improved Picture of the UK Diet

We partnered with WRAP to combine our unique data sets on food purchase and food waste to look at consumption patterns in the UK.

This pilot data set provides a new point of triangulation with which to measure UK food consumption.

It has demonstrated the potential to provide a more up to date and accurate picture of UK food consumption than previously thought possible. Expanding the data set could help to provide a simple methodology for the UK industry and governments to measure progress towards health and sustainability goals.

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UK Food Consumption Patterns

For further help and advice please contact a member of our Consultancy Team on 03450 682 572 or email