Front of Store Recycling: Sainsbury’s Supermarkets
The aim of this project was to conduct research into and improve the ‘front of store’ recycling performance of six Sainsbury’s stores across London
We created a unique partnership with Sainsbury’s and Christian Salvesen Plc, using a logistics company, rather than a typical waste management company to collect, record and transport the deposited recyclate. This is the first reported trial to have been run in this way.
Six trial and four control sites were selected within the greater London area, chosen to give a mix of recycling rates above and below 12% and a variety of different social economic areas.