Marketing Manager
Vacancy Type: Full Time, Permanent
Location: Stratford-upon-Avon (Hybrid)
Salary: Competitive+ up to 10% bonus & benefits
Why choose Valpak?
Valpak has created a friendly and supportive working environment that enables our team to perform to the best of their abilities, with flexible hours, hybrid working options, access to training and opportunities to get involved in various groups to nurture key interests.
With social value at the heart of our business ethos, employees can take a day on us to volunteer for an organisation of their choice, and our Charity Committee organises fundraising events for the employee nominated charity of the year.
Valpak endorses wellbeing and healthy lifestyles, offering subsidised gym membership, optional healthy living seminars and social events, encouraging cross team integration. Plus the “After Work” social group organises regular gatherings – an opportunity to get to know friendly faces.
Our team is passionate, friendly, approachable and dedicated to the business mission – to inspire businesses to do all they can to reduce their environmental impact. If you have an interest in sustainability and like the sound of all Valpak offers, we would love to hear from you!
How will I make a difference?
As the UK’s leading provider of environmental compliance, Valpak strives to work together towards a profitable, sustainable, waste-free world. To date, our teams work in partnership with more than 400 customers, in nearly every corner of the globe.
You will help support our customers to comply with environmental legislation and give insights into the packaging they handle, allowing them to make meaningful, positive changes with confidence.
What will I be doing?
- Brand management – developing consistent messaging and engaging content
- Lead role in the creation of the marketing strategy
- Ownership of the marketing plan, creating and reporting on a set of clear performance metrics
- Prepare and monitor the marketing budget, allocating funds wisely
- Supporting the business with innovation of services
- Working with the sales team to develop experiment and implement new customer acquisition programmes using a variety of channels.
- Supervise and/or create marketing collateral
- Coordinating external communications
- Planning events
- Coordinating cross-functional teams
- Analyse market trends, evaluate return on marketing investment, customer behaviour, interest and competition to adjust campaigns accordingly
- Build strong relationship with media, trade associations and vendors
- Support internal communications
- Line manage four Marketing Executives
What skills will I need?
- 5 years in marketing management, preferably with experience of a B2B professional services proposition
- Educated to a degree level or equivalent marketing qualification
- Experience in managing stakeholders at a senior level
- Ability to be agile and continuously innovate, create new ideas and execute them quickly
- Key focus on team development and supporting direct reports to flourish
- Strong project and organisational skills
- Experience using email marketing tools and integrating with CRM
- SEO and PPC knowledge
- Great communication skills – presenting complicated subjects in simple terms
What kind of businesses will I be working with?
What benefits will I receive?
We strive to make Valpak an employer of choice. Whether it’s achieving work-life balance, helping towards a healthier lifestyle, or saving money. We have a range of benefits to help support you, including:
How do I apply?
To apply for this position, click here.
If you would like to be considered for more than one role, or any future roles, please send your CV to [email protected].
I’ve greatly enjoyed my time at Valpak so far, where I’ve been able to specialise in the part of my role that interests me the most. I’ve had access to training beyond what my role requires and spent time developing my skills.