Content Marketing Executive
Vacancy Type: Full Time, Permanent
Location: Stratford-upon-Avon (Hybrid)
Salary: £25-30,000 + up to 10% bonus & benefits
Why choose Valpak?
Valpak has created a friendly and supportive working environment that enables our team to perform to the best of their abilities, with flexible hours, hybrid working options, access to training and opportunities to get involved in various groups to nurture key interests.
With social value at the heart of our business ethos, employees can take a day on us to volunteer for an organisation of their choice, and our Charity Committee organises fundraising events for the employee nominated charity of the year.
Valpak endorses wellbeing and healthy lifestyles, offering subsidised gym membership, optional healthy living seminars and social events, encouraging cross team integration. Plus the “After Work” social group organises regular gatherings – an opportunity to get to know friendly faces.
Our team is passionate, friendly, approachable and dedicated to the business mission – to inspire businesses to do all they can to reduce their environmental impact. If you have an interest in sustainability and like the sound of all Valpak offers, we would love to hear from you!
How will I make a difference?
As a Content Creator, you’ll be pivotal in shaping our digital presence and brand voice. Working with the Marketing Manager, you’ll support with shaping a compelling content strategy. You’ll be responsible for producing varied and high-quality content, using various content mediums to portray our message. Using the support of the wider marketing team for visual assets, content creation includes blogs, social media content, campaigns, case studies and video assets.
By producing consistent and high-quality content, you’ll help solidify our position as a thought leader in the space, bolster the message of our brand and generate high quality leads.
What will I be doing?
Working as part of the marketing team, you will have responsibility for day-to-day marketing activities . This will be a varied and fast paced role, with areas of content creation, so organisation, creativity and excellent writing skills are essential. We’re based in Stratford-Upon-Avon and this role can be covered from office or hybrid.
Key accountabilities
- You’ll own the social media channels for Valpak and ensure a consistent and varied social media strategy. Content should be a mix of business updates, service posts, industry insights and news.
- Working with the Assistant Marketing Manager, you’ll produce social media posts that support strategic campaigns, and support with producing targeted paid social ads.
- Stay up to date with industry news in order to spot relevant articles we can share with our audience.
- Produce ‘Live’ content where relevant, such as from events and site visits.
Written Content
- Produce a range of authoritative and knowledgeable written content, such as blogs, case studies and white papers and ensure SEO best practices.
- Advise the business of upcoming content releases. This includes the marketing team who can support with a launch plan, but also sales and account managers so they can share with their contacts.
- Turn written content into different mediums such as infographics, videos and social media posts where relevant to ensure maximum engagement and reach on a topic.
- Work with the Marketing Manager to conduct a content audit to map content against the different stages of the buyer journey.
Visual Content
- Work with the design team, videographer and wider Valpak team to produce engaging visual content such as videos, social media imagery and print/digital ads where relevant.
- Attend industry events where possible to secure great imagery for social media and post-show wrap ups.
Strategic Email and Webinar Content
- Working with the wider marketing and sales team, you’ll be a key part of executing strategic email marketing campaigns. You’ll use your content writing skills and industry knowledge to help produce engaging email copy, social posts and other assets to help deliver high quality leads and ROI.
- Support departments with creating engaging, on brand webinar content. Deliver the marketing aspects of running webinars, ensuring promotion and follow-up communications of these events.
- Maintain content on the intranet to ensure it is up to date and accurate for all colleagues.
Qualifications
- Marketing or Business degree desirable
What skills will I need?
- Proven experience within a marketing role or prior knowledge of Environmental Compliance sector
- Excellent written and verbal communication skills, including strong proof-reading abilities
- Able to use initiative to work independently or with others as required
- Excellent organisational skills and professional standards
- Creativity to develop effective strategies and campaigns
- Ability to form effective working relationships with colleagues, stakeholders across the group, external agencies, suppliers, and key partners
- Proficiency in Microsoft Office packages
- Knowledge of CRM and CMS applications
- Experience of Adobe Suite design packages desirable
- Marketing or Business degree desirable
What kind of businesses will I be working with?
What benefits will I receive?
We strive to make Valpak an employer of choice. Whether it’s achieving work-life balance, helping towards a healthier lifestyle, or saving money. We have a range of benefits to help support you, including:
How do I apply?
This position is now closed. To view our current vacancies, click here.
If you would like to be considered for more than one role, or any future roles, please send your CV to [email protected].
I’ve greatly enjoyed my time at Valpak so far, where I’ve been able to specialise in the part of my role that interests me the most. I’ve had access to training beyond what my role requires and spent time developing my skills.