Innovation & Design Support — Powered by Valpak and ThePackHub

Turning packaging innovation into verified, sustainable action

Our PackReady partnership combines ThePackHub’s global packaging innovation database with Valpak’s compliance, recyclability, and carbon assessment expertise. This powerful partnership gives brands the insight to move from creative packaging ideas to validated, market-ready solutions that deliver real sustainability impact.

Together, Valpak and ThePackHub help businesses uncover, assess, and implement packaging innovations that inspire change and perform in the real world.

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Access a constantly updated global database tracking emerging packaging trends, formats, and materials.

Explore ThePackHub’s Innovation Zone and Patent Zone to spot early opportunities for new designs, materials, and technologies before they reach the mainstream.

Life Cycle Assessment Diagram

Valpak turns innovation into action by validating each concept against real-world metrics:

  • Recyclability and circularity performance
  • Carbon footprint and life cycle impact
  • pEPR cost implications across EU markets
  • Compliance and regulatory readiness
  • Supply chain feasibility
  • Support for accurate, anti-greenwashing claims

Every idea is tested through data-led evaluation, giving your business clarity and confidence to innovate responsibly.

Packaging Designers

Ideal for:

  • Packaging designers and developers seeking circular design inspiration
  • Sustainability and ESG teams aiming to meet Net Zero or SBTi targets
  • Compliance professionals managing EPR and pEPR obligations
  • Brand owners looking to refresh packaging portfolios with proven sustainable options

Packaging innovation meets compliance confidence

Valpak and ThePackHub combine strengths to help brands move from packaging creativity to real-world, sustainable solutions. Valpak’s deep data and compliance expertise pairs with ThePackHub’s global innovation insights so you can:

  • Explore cutting-edge packaging trends and materials

  • Validate design ideas against recyclability, carbon footprint and regulatory readiness

  • Assess pEPR and compliance implications across markets

  • Build evidence-based, future-ready packaging strategies

Click on any diagram element to learn more.

Check the real-world impact

Know the true cost

Stress test the solution

Make it happen

Get messaging right

Future-proof your packaging

Spot the opportunity

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Why choose Valpak + ThePackHub

  • Access thousands of packaging innovations worldwide
  • Gain data-driven validation of recyclability, carbon, and compliance
  • Benefit from expert interpretation of EPR and pEPR impacts
  • Save time and resources by uniting discovery and validation in one service
  • Build trust through evidence-based sustainability claims

FAQs

A collaboration between Valpak and ThePackHub that combines packaging innovation tracking with compliance validation, helping brands make smarter, data-backed packaging decisions.

ThePackHub identifies packaging innovations. Valpak validates them for recyclability, carbon footprint, cost, and compliance – transforming ideas into actionable solutions.

Global innovation coverage with detailed regulatory validation for the UK, EU, and US markets.

Yes. PackReady models recyclability and carbon data, helping businesses select packaging aligned with ESG, SBTi, and circular economy objectives.

Contact Valpak to arrange a consultation. Access is tailored to your business goals and data requirements.

Make an enquiry

Move from packaging inspiration to validated implementation with PackReady. Contact Valpak today to schedule a discovery session with our packaging innovation experts.

Related news & blogs

Packaging Recycling
Blog, Carbon Footprinting, Life Cycle Assessment, Packaging Technology Consultancy, Sustainability
Sustainable packaging swap: What to know before you switch

Thinking about a sustainable packaging swap? Not so fast — not every “greener” material really delivers. Some changes could raise costs under pEPR if they don’t perform under the Recyclability Assessment Methodology (RAM). In our guide, we walk you through the key questions you must answer, offer a seven-point checklist for safer swaps, and show how Valpak and ThePackHub’s combined approach can help you make smart, compliant packaging decisions.

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