Did you know the EU’s new Packaging and Packaging Waste Regulation (PPWR) will apply from August 2026?
This landmark regulation replaces the previous Directive and introduces stricter rules for packaging compliance across all EU member states. It’s a major shift toward circularity, traceability, and transparency, and it affects every business placing packaging on the EU market.
The Packaging and Packaging Waste Regulation (PPWR) is a new EU law that:
It came into force on 11 February 2025 and will be applicable from 12 August 2026.
Explore the full regulation on EUR-Lex.
If your business supplies packaging to the EU, you must:
This includes companies across sectors such as cosmetics,food,electronics, and retail.
Example: A cosmetics brand importing products into France must ensure its packaging meets recyclability standards and carries compliant labelling under PPWR.
Valpak’s PPWR Core Service is designed to help businesses decode and comply with the regulation. It includes:
Visit our PPWR Core Service page to learn more.
The Packaging and Packaging Waste Regulation (PPWR) represents a transformative shift in EU packaging law. With Valpak’s expert support, your business can stay ahead of compliance, reduce risk, and contribute to a more circular economy.
Visit our PPWR Core Service page to get started.
Enquire about our PPWR Summary Report for tailored insights.