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The new EU Packaging and Packaging Waste Regulation (PPWR) transforms packaging compliance. Valpak’s expert PPWR Core Service helps your business stay compliant, sustainable, and ready for the future.
The Packaging and Packaging Waste Regulation (PPWR) came into force on 11 February 2025 and will apply from 12 August 2026.
Replacing the existing Directive, PPWR unifies packaging rules across all 27 EU member states, setting new standards for recyclability, labelling, reuse, and reporting that go beyond current EPR in the EU
PPWR represents a major step toward circularity, traceability, and transparency — reshaping how packaging is designed, labelled, and managed across the entire supply chain.
If you place packaged goods on the EU market or Northern Ireland, PPWR affects you.
It applies to producers, importers, distributors, and e-commerce platforms, as well as brands using own-label packaging across multiple EU jurisdictions.
Key obligations include:
Stay ahead of every milestone in the EU Packaging and Packaging Waste Regulation (PPWR) journey. Understanding when each stage takes effect is essential to planning your compliance strategy and avoiding disruption.
Key PPWR Milestones:
The last implementing and delegating acts will come into force in 2040, granted there are no delays.
Valpak’s PPWR Core Service provides everything you need to achieve compliance across the EU.
What’s included:
Our expertise extends across the full sustainability spectrum, supporting your ESG goals through:
The PPWR is a new EU regulation replacing the Packaging and Packaging Waste Directive (94/62/EC). It sets harmonised rules for packaging design, recyclability, labelling, reuse, and reporting across all EU Member States — ensuring a circular, sustainable packaging system.
The PPWR entered into force on 11 February 2025 and will apply from 12 August 2026. Businesses should prepare for phased implementation between 2026 and 2030 as Delegated and Implementing Acts introduce detailed compliance obligations.
Any business placing packaged goods on the EU market, including manufacturers, importers, distributors, and online retailers, must comply. This includes UK-based companies selling into the EU.
Unlike the previous directive, the PPWR is directly applicable in all EU Member States, meaning no national transposition is needed. It introduces uniform labelling requirements, mandatory recyclability criteria, reuse targets, and digital data reporting obligations.
Key milestones include:
All packaging must feature harmonised waste sorting labels. These labels help consumers sort waste correctly and improve recycling rates. Valpak provides a custom PPWR Labelling Report to help you meet these requirements.
Online marketplaces are now responsible for ensuring that third-party sellers using their platforms comply with PPWR requirements, extending accountability throughout the digital supply chain.
Valpak’s PPWR Core Service provides end-to-end support, from impact assessments and labelling guidance to data reporting and compliance strategy. Our experts track every update, ensuring your business stays compliant across all 27 EU Member States.
Valpak offers ongoing updates, webinars, and expert insights as the regulation evolves, helping you track key deadlines and understand the impact of future implementing acts.
Assess your PPWR readiness today! Contact us to book a free consultation.