National Cup Recycling Scheme

In 2018, Valpak partnered with Costa Coffee to develop a new national initiative which aims to significantly increase the collection and recycling of paper cups in the UK.

National Cup Recycling Scheme Logo
Coffee cup retailers

Eight major retailers joined together to form a voluntary industry collaboration which targets paper cups. The National Cup Recycling Scheme brings together retailers, waste collectors and brands to save paper cups from being sent to landfill or littered.

National Recycling Awards Finalist Logo 2019
Awards for Excellence 2019 Finalist Button

Awards finalists

Our National Paper Cup Recycling Scheme was shortlisted for MRW’s National Recycling Awards 2019 – Partnership Excellence – Commercial. We were extremely proud to be finalists in this category.

The scheme was also shortlisted for Letsrecycle’s Awards for Excellence – Waste management initiative in the retail, commercial and public sector. We were finalists in this category too!


Cup Recycling Video

Cup recycling video

Our newest video star goes on a journey through the different stages of paper cup recycling, from collection to processing and reuse.

Cody the Cup shows consumers the importance of correct paper cup disposal for recycling and how, by doing so, they can make a positive impact on the environment.