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Take-away Coffee Cup Disposal

Huhtamaki commissioned Valpak to assess consumer understanding, attitudes and disposal habits for disposable coffee cups.

Huhtamaki are global specialists in packaging for food and drink, including the manufacture of disposable cups.

The challenge

Huhtamaki asked Valpak to help them assess consumer understanding, attitudes and disposal habits for disposable coffee cups, considering those that are recyclable or compostable.

This was to support the company in their future plans for sustainable design and material selection.

The outcome

Valpak, working with CJM Market Research, undertook consumer facing surveys in the UK, New Zealand and Australia to assess views and habits across these three locations.