Paper and Card Flow 2025

This report was commissioned by WRAP and carried out by Valpak Consulting, Verde Research & Consulting and WRAP, to provide support for paper and card packaging material flow estimates in Defra’s packaging policy work.


The objective was to review the quantity of paper and card packaging being placed on the market (POM) and recycled in 2017. The project also reviewed the implications of various scenarios for future recycling rates out to 2025. The method to achieve this was primary and secondary research with engagement of a stakeholder steering group.

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