Years of Compliance Icon

25+ years

in packaging compliance

Compliance Success Icon

100%

compliance success rate

Sustainability Performance

Platinum EcoVadis

sustainability rating

Customer Satisfaction

94%

customer satisfaction

PPWR Advisory Service: Understand Your Obligations and Take Control

Valpak’s Advisory Service helps you identify obligations, assess risk, and take clear, practical steps toward compliant, future-ready packaged products sold in the EU and Northern Ireland.

Struggling to understand PPWR? Start here

The EU Packaging and Packaging Waste Regulation (PPWR) introduces complex, wide-reaching requirements that affect every stage of your packaging lifecycle. For many businesses, the challenge isn’t just compliance, it’s understanding what applies, where risk sits, and what to do next.

Valpak’s PPWR Advisory Service is designed to cut through complexity, translating regulation into clear, practical actions tailored to your business.

For businesses needing product-level clarity, our PPWR Packaging Portfolio Assessment provides a detailed view of how individual SKUs are impacted, helping you prioritise risk and plan compliance with confidence.

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Understanding PPWR and its impact on packaging compliance

PPWR brings new demands across recyclability, labelling, reuse, and reporting, with implementation beginning in August 2026.

Businesses are facing:

  • Uncertainty over which requirements apply
  • Increasing customer and ESG-driven data requests
  • Complex packaging portfolios across multiple markets
  • Limited internal resource to interpret regulation

Structured support for managing PPWR obligations

We turn PPWR from a regulatory burden into a structured, manageable process.

  • Interpret PPWR requirements specific to your business
  • Identify high-risk areas across your packaging portfolio
  • Clarify obligations under key PPWR Articles
  • Provide clear, prioritised actions

Your end-to-end PPWR compliance partner

Valpak’s PPWR Advisory Service provides everything you need to achieve compliance across the EU.

What’s included:

  • PPWR compliance starter kit – Interactive onboarding materials, definitions, and resources
  • One-to-one consultation – Dedicated PPWR specialist account manager
  • PPWR Labelling Report – Custom report on EU labelling obligations
  • Bespoke impact assessment – Analysis of packaging portfolio and obligations tailored to your company
  • Dedicated account manager – Ongoing updates and expert support
Consultations

Onboarding & consultation

Work with a dedicated PPWR specialist to define your scope, priorities, and compliance approach.

Life Cycle Assessment

Packaging Portfolio Assessment

SKU-level analysis of your packaging against PPWR requirements, with clear risk ratings and actionable next steps.

Available as an add-on to the PPWR Advisory Service.

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Labelling report

Custom guidance on EU labelling requirements and how they apply to your packaging.

Regulatory guidance

Clear interpretation of PPWR articles and what they mean for your business and supply chain.

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Ongoing support

Continuous updates and expert advice as the regulation evolves.

Understand how PPWR affects every product you sell

The PPWR introduces complex, article-specific requirements that apply differently across packaging types.

Our Packaging Portfolio Assessment (available as an additional module within the PPWR Advisory Service) breaks this down at SKU level, giving you clarity on exactly how the regulation impacts your products.

Each assessment provides:

  • Article-level applicability across key regulatory areas
  • Identification of high-priority packaging requiring immediate action
  • Clear timelines aligned to PPWR implementation milestones
  • Practical recommendations to support compliance and redesign decisions

This ensures you move beyond general guidance and into actionable, product-specific compliance planning.

Explore the detail behind the assessment

Our Packaging Portfolio Assessment covers key PPWR requirements, including:

  • Article 5 – Substances of concern
  • Article 6 – Recyclability
  • Article 7 – Minimum recycled content
  • Article 9 – Compostability
  • Article 10 – Packaging minimisation
  • Article 11 – Reusable packaging
  • Article 12 – Labelling requirements
  • Article 24 – Excessive packaging
  • Article 25 – Packaging bans
  1. Data collection
    We gather details on your products, including component-level packaging information, functionality, and supporting imagery.
  2. SKU-level assessment
    Each product is assessed against relevant PPWR articles to determine applicability, compliance gaps, and risk level.
  3. Reporting and prioritisation
    You receive a structured report outlining:
  • Applicable requirements
  • Risk ratings (high priority, medium, low risk)
  • Recommended actions and timelines
  1. Review and next steps
    We walk through findings with you and help prioritise actions across your packaging portfolio.

To complete your assessment, we require:

  • A list of products/SKUs in scope
  • Clear descriptions of packaging components and their function
  • Product imagery showing packaging structure
  • Confirmation of which components should be assessed

We provide guidance and examples to ensure the process is efficient and consistent.

Once you understand how PPWR impacts your packaging, the next step is implementing changes.

Valpak can support this through our wider packaging expertise, including:

  • Packaging Technology Consultancy – technical support to redesign packaging, improve recyclability, and meet PPWR requirements
  • PackReady – our packaging innovation service, helping you explore alternative materials, formats, and compliant design solutions

This ensures you can move from identifying compliance gaps to implementing practical, effective packaging changes.

From insight to implementation

Once you understand your obligations, the next step is delivery. Our PPWR Data & Documentation Service supports:

  • Data collection and supplier engagement
  • Conformity assessments
  • Document of Conformity (DoC) generation

Make an enquiry

Get clarity on your PPWR obligations. Complete our enquiry form to book a free consultation and take the first step toward compliance.