The Metal Matters communication campaign has been designed to help increase metal packaging capture rates through local authority kerbside collections.
The campaign is based around a two-phase leaflet drop to each household within the targeted campaign area. The first leaflet distributed explains clearly what metal packaging items the resident can recycle in their kerbside collection boxes. Six weeks later, the second leaflet is distributed to all households, which reinforces the messages from the first leaflet as well as showing residents what happens to their metal packaging items as they are recycled. There is also additional communication activity, which can be vehicle livery, bus and newspaper advertising as well as social media activity.
The campaign is funded 50% by Metal Matters and 50% from the local authority/waste management company.
Metal captured data from the local authority kerbside collection is provided to analyse the impact of the campaign. Please visit www.metalmatters.org.uk to find out more, or read Metal Matters' latest case study on Orkney Islands Council, a campaign which was shortlisted for a 2019 National Recycling Award.
Valpak recently supported a launch event in Bridlington,Yorkshire, which formed part of a roadshow to educate consumers of the recyclability of metal.