We assessed consumption of plastic and glass drinks bottles, metal drinks cans, drinks cartons, drinks pouches and to some extent disposable coffee cups. This consumption was then compared to estimated disposal (recycling, rubbish bin, litter) and informed by the most extensive composition analysis of OTG recycling bins that has been undertaken in the UK.
We are able to provide the best estimates of drinks packaging placed on the market (POM) due to EPIC, our extensive packaging information database, and through the knowledge of our consultants and our industry contacts, who are an integral part of any flow project. EPIC provides a new level of granularity to packaging data, meaning an assessment of single format drinks packaging (non-multipack) and drinks packaging size could be undertaken.
The comprehensive consumer survey was undertaken by consumer insight specialists ICARO. The 4000-strong survey provided valuable insight into where drinks where consumed and where and how they were disposed of.