The Valpak International Compliance Department’s jam-packed events calendar ensures I am always kept busy. The department runs free training seminars and Regional Forums throughout the year and on 5 June the team will be attending the British Retail Consortium’s (BRC) International Retailing Conference. Events like these are key to raising awareness of how overseas regulations can affect companies, and provide essential help with navigating the minefield that is environmental compliance.
Valpak’s Director of Sales and Marketing will be speaking at the BRC International Retailing Conference alongside Marks and Spencer, a company with whom we have worked closely with since our department was formed. The presentation will outline how Valpak International Compliance has helped them to overcome the challenges of expanding beyond the UK and why Marks and Spencer wanted to comply overseas in the first place. For a company such as Marks and Spencer, environmental awareness forms a key part of their brand; an issue I feel is shared by a growing number of countries.
Consumers are becoming increasingly aware of the environmental impact of the products they are buying. Nielsen conducted a study last year showing 50% of consumers are “willing to pay more for goods and services from companies that have implemented programs to give back to society”. A European Commission study echoed this sentiment. Their study showed that “more than three-quarters of respondents are willing to pay more for environmentally-friendly products”. However, both of these studies highlighted that while consumers are concerned about these issues, they often felt distrustful of companies’ “green” claims. This demonstrates that compliance with international legislation is not only a legal necessity, but a concrete way to demonstrate to your consumers that your company is taking this issue seriously.
I would like to conclude with a PR Newswire article highlighting that households with children under the age of 18 are 51% more likely to buy green products than those without . As these children grow up, their concerns about how businesses impact on the environmental resources are only going to increase. Therefore, I believe any business who cares not only about their consumer’s point of view, but also their long term stability and growth, should take a keen interest in environmental compliance.
We are hosting a range of International Environmental Compliance events this year, which you can book onto here. Including our Introduction to International Environmental Compliance seminar in London on 10 May 2017