Weee connect, a WEEE industry partnership, is calling on local authorities and other organisations to support a national waste electricals and electronics recycling campaign.
67 local authorities express interest in running WEEE recycling campaigns to support nationwide initiative
Christmas is a time when a lot of new electronic products are bought as gifts, which often means that old electronic products are no longer wanted. Consequently, Christmas time offers the perfect opportunity to remind consumers about, and raise awareness of, the waste electronics recycling facilities that are available to them. It is hoped that the WEEE recycling campaign will help to prevent householders from throwing small electrical items, such as kettles, hair dryers and other smaller products, in to their waste bins and that it will help to ensure that more waste electronic items are recycled in the future.
A WEEE recycling campaign pack is now available, which provides organisations with lots of tips and information about how they can get involved.
Business Minster Mark Prisk said:
"After Christmas we often throw out old electronic devices, which have been superseded by new gifts. But this year, don't throw away your old MP3 player or power drill. Recycle it. It's safer, helps protect our environment and helps support green firms and jobs.
"I'm pleased that the industry is leading from the front in encouraging the public to recycle their unwanted electricals. This is exactly the sort of approach we need if we are to meet our recycling targets without heavy handed Government intervention. I want as many businesses, local authorities and ordinary members of the public as possible to get behind this campaign."
David Adams, Director, Econo-Weee, said:
“Econo-Weee was an early contributor to this excellent campaign. It is up to all of us to increase public awareness of recycling electronics, reducing the amount of items unnecessarily sent to landfill, and improving the environment we live in.”
Nigel Harvey, Recolight CEO, said:
“The recast of the WEEE directive will bring challenging new collection targets. The TV advert is an imaginative way for the UK to work towards those targets, and Recolight is delighted to be a partner”.
Vikkie Fitzgerald, Project Manager, Recycle with Clarity, said:
“Recycle with Clarity was delighted to be given the opportunity to part-fund this important advert. It is a perfect fit with our existing business - the recycling of household electronics, and we are sure the public will respond well to this message at Christmas time.”
Justin Greenaway, Contracts Manager, SWEEEP Kuusakoski, said:
“It is very satisfying to see the culmination of the TV advert being so successful. The advert will be shown in excess of 800 times during the 3 week festive campaign, fully funded by a staggering 61 different industry colleagues – this is a European first and a credit to our proactive forward thinking recycling industry here in the UK.”
Duncan Simpson, Director of Sales & Marketing, Valpak, said:
“Valpak is delighted to be part of Weee connect and to help support and fund this fantastic WEEE recycling initiative. We believe that the TV advert will make more people aware of the legitimate recycling routes that are available for their waste electrical and electronic items and we hope that it will help cause people to think twice before potentially binning an old electrical item and recycle it instead."
If you are interested in running a WEEE recycling campaign in your local area and would like a copy of the Weee connect campaign pack, please call 08450 682 572, email firstname.lastname@example.org or download a copy from the local authorities section of www.recycle-more.co.uk